Traditionally fashion was something limited to minor changes in dress styles or start of a new hair trend or hats etc. But nowadays fashion is not about minor changes, it has become a matter of technology. In today's world where youth is crazy about gadgets, styles, fashion, looks and internet everything needs to be convincing. No fashion can gain popularity until and unless its convincing and revolutionary.
This gave rise to a new industry called fashion technology. Lots of retailers and manufacturers stared investing a lot and hiring experts to make fashion more trendy and become viral with the audience. Business now use every possible media to advertise their products be it TV, internet, mobiles or print media.
Fashion and technology now compliment each other. Technology is not only being used to market/advertise the fashion products but also being introduced in the fashion industry right from designing to the production. E.g. 3D scanning of human bodies enabled designers to have virtual try of every product manufactured in the factory rather than using dolls or dummies as it has been done in the past. Thus custom fitted garments, shoes or other products can be easily designed and manufactured with 100% accuracy and virtual try gives the freedom to test from different body angles in 3D. Same concept is also being used by various showrooms to let customers take a look and their look alike image on screen and how the selected clothing will look and fit on their body. This is definitely an enhancement is the shopping experience. Now no need to trust the opinion of the salesperson, spouse or other companions to decide whether to purchase a product or not.
I'd also like to share my 2 separate blogs on Fashion and Technology. You can take a look and share your feedback regarding those two blogs as well. In the mean time I plan to share more about the evolution of fashion and technology cocktail in the future post. Signing off for now.
Have a great day ahead.
This gave rise to a new industry called fashion technology. Lots of retailers and manufacturers stared investing a lot and hiring experts to make fashion more trendy and become viral with the audience. Business now use every possible media to advertise their products be it TV, internet, mobiles or print media.
Fashion and technology now compliment each other. Technology is not only being used to market/advertise the fashion products but also being introduced in the fashion industry right from designing to the production. E.g. 3D scanning of human bodies enabled designers to have virtual try of every product manufactured in the factory rather than using dolls or dummies as it has been done in the past. Thus custom fitted garments, shoes or other products can be easily designed and manufactured with 100% accuracy and virtual try gives the freedom to test from different body angles in 3D. Same concept is also being used by various showrooms to let customers take a look and their look alike image on screen and how the selected clothing will look and fit on their body. This is definitely an enhancement is the shopping experience. Now no need to trust the opinion of the salesperson, spouse or other companions to decide whether to purchase a product or not.
I'd also like to share my 2 separate blogs on Fashion and Technology. You can take a look and share your feedback regarding those two blogs as well. In the mean time I plan to share more about the evolution of fashion and technology cocktail in the future post. Signing off for now.
Have a great day ahead.
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